One-on-One with Prof. Simchi-Levi

SCN: In the Accenture MIT Alliance in Business Analytics research paper “Linking Analytics to High Performance,” you say high performing companies “do analytics differently.” Please explain how their approach is “different.”

DSL: Our study found clear and definable differences between companies that are truly data driven and those that either have not been successful in using data or have not made a serious attempt to use data in their business. Let’s start with what high-performance companies are doing successfully:

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